From LinkedIn to Insights: Building Power BI Dashboards for Personal Branding

Analyzing LinkedIn data can actually be pretty much fun! It’s a chance to turn all those connections, posts, and activities into something visual and meaningful. And it is a pretty easy way to track your content performance and build your personal brand. 

Last year, 🎯 Alexander Korn came up with a cool idea—he used his LinkedIn data to create a CV. That got me thinking: why not download my 2024 LinkedIn data and turn it into a dashboard? It’s a great way to reflect on the past year and get a clearer picture of how I’m growing professionally and how my content performed in 2024.

LinkedIn allows you to download a data archive with data reagrding engagement , impressions and followers up to the last 2 years. 

You just have to adapt the URL in your browser after choosing the period of 365 days from 1 year to 2 years.

Change URL manually:

past_1_year -> past_2_year

As LinkedIn is not saving your post titles you need to collect them manually. You can use the excel file for that and adapt it according to your LinkedIn activities.

In the next step you need to open the .pbix you and adapt the data sources. The.pbix download can be found at the end of the page. 

As you have now all your data inside the file and all the connections should work you can give the dashboard your own look & feel. 

I hope you enjoyed creating your LinkedIn Analysis as much as I did. Have fun!

You can download the .pbix here. If you share it on social media, please don't forget to give proper credits!